Customer Journey Map

A comprehensive collection of phone data for research analysis.
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robiulhasan
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Joined: Mon Dec 23, 2024 3:42 am

Customer Journey Map

Post by robiulhasan »

Once the KPIs have been set, you can assign specific values ​​to them and identify the bottlenecks. The KPI tree has the advantage that its structure makes it visually easy to understand and easy to share within a team.

A customer journey map is a visualization of the series of processes a customer goes engineering directors email leads through when interacting with a product or service. There are four processes in total, which are set out in order.

First, set up a persona. A persona is a fictitious customer model, and you define details such as age, gender, address, occupation, and hobbies. Next, set the persona's behavior and verify that behavior. Finally, create a customer journey map based on the verification results.

Framework for "reviewing measures"
Once you have "visualized your strategy," the final step is to review your measures. Here we will explain two typical methods.

KPT
KPT is an acronym for KEEP, PROBLEM, and TRY, and is a framework for identifying areas for improvement from each perspective. The KEEP item refers to things that should be continued, and lists the good points of the measures.
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