What To Say Instead of Click Here: 8 More Effective Calls to Action

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shukla7789
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What To Say Instead of Click Here: 8 More Effective Calls to Action

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Creating engaging content is a labor of love. You research content ideas, consider your target audience, and build your content. Before you hit “publish,” don’t undermine all your hard work by including a generic “click here” as your call to action (CTA).

There are several effective ways to inspire your reader to take action that isn’t the same old phrasing. This post will tell you what to say instead of “click here,” to inspire your readers to learn more about your business and buy your products or services.

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8 CTAs To Say Instead of “Click Here”
Offer free items
Embrace the now
Show, don’t tell
Encourage a contact
Create urgency
Inspire learning
Offer discounts
Earn more signups
Let’s look into each one below!

Want to talk through how to improve your business owner database with your CTAs? Call 888-601-5359 to speak with a strategist today about our conversion rate optimization services!

preview of list of alternatives for click here

Download Now: List of Alternatives to “Click Here”

1. Offer free items
free items

Who doesn’t love to get things for free? A CTA such as “try it for free” is an effective way to entice new customers to sign up with your business. There are also limited contractual obligations with the word “try,” so customers feel more comfortable sharing their email addresses to receive a complimentary consultation, ebook, or other related service.

When using this CTA, be sure to tick these boxes:

Identify the conditions of the free items and relevant cancellation policies
Ask customers to opt in to email marketing — even if they cancel a subscription, you can entice your email list with future deals
Specify a time period
2. Embrace the now
today

After reviewing your website and product offerings, clients may feel intrigued to learn more, but they need a little push. Adding words like “now” or “today” in your CTA prompts customers to take immediate action.

Black Friday deals are a great example of this CTA in action. In 2023, Americans caved to these Black Friday campaigns and spent approximately $9.8 billion on pre-holiday deals thanks to CTAs like these, along with other marketing strategies.

3. Show, don’t tell
demo

Many customers want to try a product or service before parting with their hard-earned cash. By using a CTA such as “sign up for a free demo,” you help them gain the information they need to justify the purchase.

Another benefit of using this CTA is that it helps build brand credibility. As 81% of consumers need to trust a brand before they make a purchase, this is critical to continued sales.

4. Encourage a contact
contact 1

Customers who add items to their cart but hesitate to complete their order may require additional details from the brand. For example, an eco-conscious consumer may want to clarify a product’s sustainability before making a purchase.

Adding a CTA such as “contact us for more information,” prompts the customer to get in touch, enabling you to provide the details they cinch the deal.
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