Website Widgets: What Are They and Should You Use Them?

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Widgets are interactive blocks, colorfully designed, that can be installed on a website to increase its conversion.

They help website owners collect user contacts for interaction and sales, increase loyalty and profits by pushing for actions. Users receive various benefits from such a tool in the form of special offers or useful materials.

Widgets can be added to the page in the following ways:

write the code yourself;

add ready-made code from the online service;

use the brand's widget by joining its affiliate program.

In this article, we will tell you whether it is worth using some of the key features of band widgets and what are the advantages of these tools.

What types of widgets are there?
Subscribe to the newsletter
Here you can offer the user to subscribe to an email newsletter, in which you will introduce products or services, as well as send personalized offers.



Downloading any file
Can be configured to send checklists, instructions, rules to the user after filling in the required fields in the widget.



Calculator, survey, test
Here you can calculate the cost of the service in the calculator and at the end offer a free consultation or a promo code. Yes, the user will not receive the most accurate calculation, but even approximate figures will give an idea of ​​the cost of the work.

At the end of a short survey or test, you can offer the client a personal discount or bonus that will be sent to the email address they specify.



Interactive game
At different stages of the game you can give promo codes and other special offers that can be used on your site.



Online chats
Chat with a consultant or bot is the most recognizable and frequently used widget on the site. This widget provides the ability to receive messages from customers 24/7, which allows you to provide customer support around the clock or at least respond to messages after the start of the employee's working day. Almost all elements and functionality of the online chat can be customized to your liking.



Pop-up windows
You can set up conditions for when a pop-up window appears, such as spending a certain amount of time on a page, doing nothing on the site, viewing a certain number of pages, or attempting to close a tab with a site.



Request a call back
Typically displayed in the corner of a website as a phone symbol, this widget simplifies the process of customer feedback.

When adding fields, consider not only entering a name, phone number or email, but also a convenient time to call. This will show that you care about your customers.



Event notifications
These are small pop-up notifications, when setting up which you fill in the header options and texts, a link to the product or service page, and the widget display time.



Notification line
There are many options for using this method: redirecting visitors to a landing page, promoting a specific product or service, offering promotions and discounts, advertising upcoming events.



Where to place widgets
In the lower right corner (online chats, feedback icons).

In the upper right corner (newsletter subscriptions, bonuses).

In the middle of the page in the form of a pop - up (promotions, promo codes, subscriptions, interactive things).

At the very top of the page (transitions to other pages, special offers).

At the very bottom of the page (useful materials, button to fill out an application).



Benefits of Using Widgets
Contain brief and necessary information, which shortens the customer's journey.

Their appearance and dynamism attract the attention of users.

Increase conversion.

Doesn't take much time to add to the resource.

An additional call to action.

Easily customize to your content and audience.

A flexible tool for experimentation and change.

Conclusion
It is definitely worth using widgets. With the help of such pop-ups, you will stand out from the competition and attract the attention of users, which will significantly increase conversion.

There are various online services, plugins and scripts for creating such elements that will suit any of your purposes.