We experience the use of Big Data on a daily basis; in fact, it is estimated that around 2.5 quintillion bytes are produced daily .
A number that is hard to imagine, but when we see how people interact on the platforms, when we see how it is used to optimize web searches, this number is not so exaggerated, considering that there are already close to 3.2 billion users who interact in the digital age.
Data processing helped Barack Obama win the election
big data
This is one of the most common and emerging examples of how Big Data helps you win.
The presidential elections, in which Barack Obama was usa whatsapp resource declared the winner, were not a coincidence.
To keep things simple and avoid delving into technical language that is incomprehensible and tedious for many, the former US President's team, together with HP Vertica MPP, a platform specializing in data processing, joined forces to find out the opinion of their followers and gain an advantage over their competition .
The task consisted of studying the opinions of his followers through social networks. The task was to determine who agreed or disagreed with Obama's measures. In this way, changes could be made to his proposals to please his followers.
On the other hand, according to the results of HP Vertica MPP, they were able to identify the sectors that still had doubts about Obama's proposals.
In order to reach that sector, they decided to advertise during the commercial breaks of TV series with a good rating (The Walking Dead).