This year, Instagram's vision board includes being more creative and social

[shukla7789]

Content Creator at Marketing4eCommerce
TONew year, new life, or just ask Meta this week. After Mark Zuckerberg announced changes to the platform's moderation policies , today it's Instagram CEO Mosseri's turn to announce new developments for the social network on his profile.




What's new on Instagram in 2025
Adam Mosseri has outlined Instagram's priorities for the year that begins now, in order to improve and grow the platform.

The two areas to focus on in 2025 are “Creativity” and “Connection”, betting on enhancing Instagram’s creative tools to be the best in the sector, introducing new technologies as they are already doing with artificial intelligence.


The use of AI will allow creators to be more productive by creating more videos they can be proud of, thus rewarding the originality of that content, something they have already been working on moj database this year, to improve the ways to monetize Instagram. They will also make algorithmic updates so that small creators can grow on this application, on the contrary, profiles with more followers may stagnate.

Additionally, in line with Meta CEO’s guidance on moderation changes, we will see an increase in political content in Instagram recommendations.

“We’re doubling down on messaging because, while many people don’t think of us that way, messaging is the primary way our users share.” The idea is to find ways to make recommendations and ways to create more interactive and social content that allows you to connect more with your friends on Instagram, just like it was in the beginning.

In short, this year we can expect a more social Instagram, focused primarily on sharing content privately, and in some ways, more political. It's certainly quite a striking cocktail.