The reason is that they are personal

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Plus, by linking to content on your site you encourage your consumers to interact with the top deals you offer. And since these can be forwarded by subscribers, you can increase your audience. 6.- Long-term channel Although for many it seemed like an old channel, over time they have realized that Email Marketing is excellent for companies. And newsletters represent a proven means of interacting with customers. familiar, easy to digest and even well received in inboxes. They have been around on the Internet for many years, especially in email, so their long history suggests that newsletters are not going away. Therefore, it is a great decision to invest in a newsletter publishing strategy. 7.- Improve your analysisBenefits of a newsletter: improve your analytics Analyzing marketing strategies is key to knowing if they were successful, and this adds to the advantages offered by a newsletter.


Because it represents a great tool to evaluate consulting email list the campaign and determine if it has given the expected results or if there is something that needs to be improved. It certainly helps you make future decisions to improve the strategy you use. Keep in mind that most email marketing platforms have built-in analytics to help you study your business's performance and the needs of your subscribers. You can measure the impact of all your emails, whether it's the percentage of openings, reads, how long they spent reading, where they clicked, and whether they accessed your website. All this information is very valuable, so it's very important to interpret and understand it. Key elements of a newsletter Key elements of a newsletter Now that you are very clear about the advantages of a newsletter, you are probably already encouraged to incorporate it into your email campaigns.