Monitoring the lead-to-customer rate can help pinpoint the campaigns and channels that work best for your brand and are not performing well. You can use this metric to focus on areas not producing conversions and make changes. With each tweak, you recheck this metric, looking for an increase in conversions. 3. Churn rate The churn rate involves customer retention. It is a critical metric for SaaS because it measures the percentage of customers who cancel or do not renew a subscription.
It costs money to bring new customers to your service. You need to recoup cameroon phone number data that investment before you start seeing revenue from a new customer. The churn rate helps determine if you are meeting that goal. A low churn rate might indicate that you are losing customers before getting back the initial investment. So, regardless of your monthly revenue, you are losing money. An increase in customers should mean more revenue, not the same amount.
100 subscribers. If by the end of it, you have 90, you lost ten customers, giving you a churn rate of 10%. If you signed up ten new customers during the month, your revenue would be the same, but in fact, you lost the initial investment you made to bring in new business. 4. Customer lifetime value Customer lifetime value (CLV) measures the total net profit a business can expect from each customer.