Is it worth buying leads?

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To buy or not to buy leads? That is the question!

When it comes to qualified prospecting , there is a lot of controversy in the market. While some experts recommend customer lists, others doubt their effectiveness.

It’s no wonder that many entrepreneurs feel divided, unsure about which strategy to choose .

In fact, ready-made lists are great tools for small businesses or those with lean teams.

Larger companies also benefit, as lead lists complement marketing and sales actions, whether passive or active.

However, before acquiring your base, you need to student database what a lead is and how important it is for the sales process. Does working with leads offer any advantages ? If so, what are they?

Also consider the different techniques for capturing potential customers, as well as prospecting methods .

Cost -benefit is another issue that managers are constantly considering, as financial returns are more than necessary. It is a matter of survival.



In this article, you will find:

What are leads?
Why your company needs to generate leads
Advantages of working with leads
How to get potential clients
The difference between qualified and unqualified leads
How to know if a lead is a fit
Active and passive prospecting
Cost benefit
How much does a lead cost?


What are leads?


A lead is a potential consumer who has shown interest in purchasing a product or service. In other words, a customer who is within the company's reach and willing to receive more information.

But how do we measure a lead’s interest?

By the quantity and quality of interactions.

When an interested customer accesses content, downloads free materials and fills out forms to receive more information, they are certainly more likely to close a deal.

It is worth remembering that he can also contact the company directly by email, telephone or social media.

As you can see, gaining new leads is directly linked to Digital Marketing .



Why does your company need to generate leads?


To answer this question, imagine the following situation:

An outlet in your home has stopped working. In order to solve this problem, you search the internet for electricians.

Within seconds, thousands of websites and phone numbers appear on the screen.

Which one will you choose?

Scrolling down the page a little further, you find a blog post that describes exactly what your difficulty is and how to solve it.

Identification is immediate. Furthermore, the service provider who shared this information conveys more credibility and trust than others.

Now, think about your business.

If we research your product and topics in your universe, what will we find?

Which channels are attracting the attention of Internet users? How are your competitors communicating with them?

Investing in online presence and lead generation is essential to maintain competitiveness and expand sales opportunities.