market (to expand the company’s market share);
production (intensify and scale production, reduce production costs);
organizational (to make the enterprise’s work more efficient by improving the qualifications of personnel and introducing automation of business processes);
financial (to ensure an increase in revenue, income, profitability).
Company positioning
The price tag for goods and student database services is in many cases determined by the company's positioning on the market and the quality of its USP. The company needs to clearly define the class of its product and implement a pricing policy that is understandable to consumers.
It is necessary that the consumer understands a consistent and understandable image of the brand. If a brand talks about one set of values on various social platforms and describes others in its blog, potential buyers will begin to doubt the company's truthfulness and openness. For this reason, marketing specialists always measure each company event against its positioning.
Description of the product line
The marketing strategy is developed taking into account the enterprise's product range matrix - a list of goods and services. The order of constructing the product range matrix:
research of consumer demand;
niche identification;
analysis of competitors' policies in the area of product range;
identification of product groups and determination of their cost;
expansion of the product line;
assessment of the balance of the product catalog.
During the company's operation, the product range is constantly updated. This point must be taken into account when adjusting the marketing strategy.
Marketing plan
A marketing strategy plan is a description of planned actions aimed at increasing sales volumes within a period of one month to a year.
This document must outline all future marketing activities, indicating the time of implementation, responsible employees, expected results and budget.
Marketing plan of the company
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