B2C Lead Generation: The Easy Way and the Hard Way

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There are two ways to generate B2C leads: the easy way and the hard way. There’s nothing wrong with the hard way. In fact, we recommend it. But there’s a simple step you can take to maximize the value you receive from the work you’re currently putting

Table of Contents
What We’ll Cover in This Guide
Generating B2C Leads the Hard Way
Building a Basic Lead Generation Funnel
Generating B2C Leads the Easy Way
What is Website Visitor Identification?
Generating B2C Leads the Easy Way
What is Website Visitor Identification?
How to Generate B2C Leads With LeadPost
Try the Easy Way for Free

What We’ll Cover in This Guide
There are ways to generate leads offline, and there are ways to buy leads. There are also B2C lead generation companies that will generate leads for you. We’re not going to cover those here.

Instead, this guide will explain how to generate leads online. First, we’ll cover austria telemarketing data the traditional B2C lead generation process: the hard way. Then, we’ll show you the easy way (and we’re not talking about hiring a lead generation company).

Both ways are important because neither will generate as many leads individually as they will when you combine them.

Generating B2C Leads the Hard Way


Implementation can be a challenge, but the idea behind lead generation is simple. There are people in the world who want your product, and you want to know who they are so you can sell it to them. Lead generation is the process by which you collect the information you need to do that.



The Nuts and Bolts of Lead Generation


As of this writing, there are 436 B2C lead generation products in Capterra’s Lead Generation Software category, but you only need four components to generate B2C leads.



Website Traffic. To generate leads online, you need website visitors. You can get these visitors through paid traffic from digital advertising campaigns or organic traffic through channels like organic search or social media.
Landing Pages. Your landing page is where you’ll send your traffic. Your landing pages can take different forms. For example, some of them might be blog posts. You might also use “squeeze” pages specifically designed to capture leads.
Lead Magnets. A lead magnet is something that you offer to your website visitors in exchange for their contact information. It could be anything, as long as your website visitors perceive it to be valuable enough to justify handing over their email address, phone number, or whatever other information you need from your leads.
Forms. Lead capture form software allows you to collect your website visitors’ information. They usually offer a way to deliver the lead magnet as well.
A CRM. Your CRM is where you’ll store your leads for further follow-up.


As you can see, while B2C lead generation may not be easy, it is simple. The hard part is putting the pieces together in a way that persuades visitors to submit the form.