It is no longer news that affiliate programs are the decisive tool for the take-off and popularization of e-commerce. Unlike the traditional purchase of online advertising space, which requires the advertiser to pay first to obtain visibility without any guarantee of results (CPM model), in affiliate programs the advertiser only pays if the objectives have been met. In this way, control of expenses is total and the profitability of the actions is optimized.
Public-Idées, a results-based marketing specialist chinese overseas america number data that recently celebrated its first anniversary in Spain, offers a range of solutions that include affiliation, co-registration, and advertising campaigns with the same objective: reporting results.
Co-registration is used to obtain Optin data, i.e. information about Internet users (email, age, postcode, sex, country, telephone number and/or occupation) who agree to be contacted via an interactive device. This service makes it possible to use user registration data on other Public-Idées publisher sites to automatically propose a subscription to an advertiser's service or offer.
Unlike traditional co-registration services that are based on a single site, Public-Idées facilitates registrations on dozens of qualitative sites that participate in advertisers' co-registration campaigns. In this way, the service offered by Public-Idées creates a mass effect which, together with the relevance of the affiliate marketing company's network of publisher sites, brings an added value that is completely unprecedented in co-registration.