Adsin's research has led it to build a database of keywords. These are used as a tool to evaluate the content of any website or blog. After the exhaustive study, the company buys space on these pages and inserts advertising accordingly. In other words, if someone visits a page with paradisiacal beaches, it could be ideal to place travel ads to this type of destination.
Tumri's approach is a bit different. that botim data include space for the message, color, images, and other elements. Advertisers are left to decide whether to buy advertising space. The information that appears in the ads comes from the target audience already chosen by the company itself, regardless of whether they were guided by behavioral, contextual, or demographic factors.
For the director of Tumri, the advertisement that works best is one that is not static, that changes constantly, just like the content of the pages themselves. While media planners and companies worry about measuring each part of the advertisement, designers do so by measuring the overall effect.