Do This Before Launching a Mailchimp Store

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Are you planning to use Mailchimp for eCommerce? If so, there are a few things you need to do before you launch. We’re sure you’re itching to go live, but make sure you’re set up for success first! To that end, this article will cover the five components of eCommerce success on the platform.

There are plenty of good Mailchimp eCommerce integrations, but we’re going to focus on the new Mailchimp Store feature.

1. Connect Stripe
If you’re going to sell products online, you’ll need a way to process online payments. Mailchimp has integrations for payment processors like Square, but if you want to use a Mailchimp Store, you’ll have to use Stripe. If you haven’t done it already, here’s an article on how to connect Stripe.

2. Lead Generation
Not everyone will buy something on their first visit. In fact, most shoppers won’t make a purchase at all. That’s why you need a good email acquisition strategy so you can continue marketing to people who bounce or abandon their carts.

Popup Forms
Mailchimp has built-in support for pop-up forms. You can trigger these when a shopper’s behavior indicates that they’re about to bounce (e.g., when their mouse moves towards the back button).

They’re called exit-intent popups, and by offering an incentive like slovenia whatsapp data free shipping or a discount, you can increase conversions for your Mailchimp Store and grow your email list. Here’s how to set up your popup form.

Website Visitor Identification
Website visitor identification is the best inbound marketing tool for eCommerce, and LeadPost is the most affordable option. But wait—what does it do?

Visitor identification software matches your website visitors back to records in a third-party database so that it can send their names, email addresses, and mailing addresses to Mailchimp.

Even if they don’t convert on your Mailchimp Store website, LeadPost will identify up to 40 percent of your anonymous web traffic so you can market to them with email retargeting campaigns, abandoned cart recovery campaigns, and more.

For an additional fee, you can add other data like:

phone number
automotive data
household income range
age range
education level
gender
homeowner status
length of residence range
net worth range
marital status
presence of children
Sign up today to get free leads as part of your free trial. All you have to do is add a short line of code to your store website and you’re ready to roll.

3. Email Marketing
One of the most effective ways to increase revenue is eCommerce email marketing. Here are two campaigns you’ll want to have ready to go before you launch your Mailchimp Store.

Welcome Campaign
A good welcome email will engage your subscribers right off the bat. These emails have much higher open and click rates than other typical campaigns, so don’t neglect this crucial component of an effective eCommerce email marketing strategy.

This campaign should be triggered immediately after someone subscribes. The nice thing about a Mailchimp store is that you can set that up with Mailchimp’s marketing automation functionality.

The email should:

Set expectations for future emails.
Reward your subscribers (e.g., offer free shipping or a discount on their first purchase).
Include a compelling call to action.
Abandoned Cart Campaign
We’ve covered how to reduce cart abandonment, but a zero percent cart abandonment rate isn’t realistic. So you’ll need an abandoned cart recovery campaign to entice shoppers to come back to your Mailchimp Store to make a purchase.

As mentioned earlier, using website visitor identification and email retargeting is a good way to do this.