Most queries are already given

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"zero lines" ("quick answers") with fairly detailed results. More to come. I think that soon not only text will be given out in "quick answers", but also full-fledged videos, pictures, audio. Voice search is a continuation of the previous point about "zero lines", since "quick answers", among other things, are issued for reading by smart speakers. And since more and more people are starting to actively use voice search and use smart devices in everyday life, more and more information should be indicated directly in the results without going to the site.


Artem Vysokov SEO specialist, author of the Vysokoff.ru blog and a telegram channel list of estonia whatsapp phone numbers about SEO In 2022, there will even be an algorithm that will work directly with media content. Google will replace the BERT (Bidirectional Encoder Representations from Transformers) algorithm launched in 2019 with a new model for interpreting queries and serving users – MUM (Multitask United Model), which was announced at the Google I/O 2021 conference.


MUM uses AI technologies, analyzes various content - videos, images, text - and does this in 75 languages, answering complex search queries. With its help, the user, when making a voice request, will receive the desired result, the algorithm will do all the work, since it is able to understand the feelings, context, abstractions and intentions of the user. MUM is multimodal, meaning you can combine text, images and voice to get a relevant result for your query.