The following characteristics can be applied:
Gender of users.
Age of users. Here you can not only specify the specific age of those to whom you want to show advertising, but also set up listening for certain age groups. For example, people between 30 and 40 years old often have similar hobbies and needs, so it makes sense to cover this audience.
Geo. Some types of business are only important within a certain region or city. For example, if you have a beauty salon or restaurant only in Yekaterinburg, there is no point in spending money and advertising it throughout Russia.
Behavioral reactions and vnpay data package social characteristics. In this section, you can select people with a certain family status, temperament, education, and other characteristics.
Interests. Many people indicate their hobbies on VKontakte. If you are advertising an electronic library, you need to direct your video to those who like to read. Advertising a travel agency is suitable for travelers. This applies to almost any area of business. In addition, the system itself will select users who were interested in the desired topic and offer them your video.
Contextual targeting. Focuses on users' search queries.
Segmented approach. If the company has a ready-made target audience base, it is possible to set up the video display based on this data.
Setting days and times for display
If you have information about the time of greatest audience activity, then it is worth setting this parameter. If there is no such data, then you can display audio advertising around the clock.
24/7 communication via chatbot
In this section, the period during which the advertising campaign will be conducted is indicated. This is especially relevant for various special offers and promotions that are valid for only a few days or weeks.
Setting up price and audience reach
There is only one payment model in the VKontakte community. It is charged for real impressions if a potential client has listened to more than 75% of the video.
You can connect automatic price management. In this case, the system will not show the video the maximum number of times, but will coordinate the number of impressions with the budget.
Additionally, you can specify how many times the same user will hear your audio ad.
Setting up a budget
Here it is installed:
Daily budget for advertising. Limit – not less than 100 rubles per day. If the daily budget is less than 500 rubles per day, then the write-off may be exceeded. The write-off may be equal to the cost of several clicks or impressions.
Total advertising budget. Calculated based on the condition that no less than 100 rubles can be spent per day. The step of changing the total budget is also 100 rubles.
Distribution of impressions. Uniform and fast distribution of impressions are available. In the first case, in accordance with the budget, the advertisement will be played at equal intervals. In the second case, the budget allocated for the day will be used up as quickly as possible, since the system is aimed at achieving the largest number of impressions.