Similarly, the two at Wistia have come

[shaownhasan]

But Wistia was different. The two "borrowed about $17 million to buy Wistia back" and "refocused on a profitable, self-sustaining business," Acunzo explains. He also points out that many companies are so focused on growth that they resort to reckless tactics to gain "awareness" in the funnel above.



to believe that they should focus on “affinity” rather than “recognition” of the brand. Specifically, instead switzerland phone number resource of investing in one-off pieces of content to build awareness, they are investing in a series of content that will build familiarity with the brand.

As a result, since buying back Wistia, monthly searches for Wistia on Google have increased by 10%, and annual profits have exceeded $6 million. We believe that true growth can be achieved by businesses that do not seek reckless growth, are "more human," and seek affinity rather than recognition.

Wistia Inc. We're Wistia

Conclusion
In Acunzo's session, he did not clearly teach specific methods such as "this is what you should do." Rather than providing tricks, he introduced hints on "how to approach" marketing, and by extension, business as a whole.