Some businessmen, having discovered an increase in marketing expenses, try to cut the budget or completely abandon advertising. But you should not react so radically. You can curtail a product promotion campaign at any time, but it is better to try to set it up correctly.
Placing advertisements on several platforms
Depending on the lawyer data package circumstances, it is recommended to use all available channels for attracting customers. For example, advertising in Yandex services, targeting in social networks, creating a Telegram channel, TV and radio, etc. You should also use SEO website promotion. This is an effective way to get leads. You need to use all options, including paid ones. And then, by comparing the results for each source, you can determine the most effective ones and focus on their development.
Eliminate expensive lead generation methods
To optimize the marketing budget, you need to determine the CAC with the highest possible accuracy. In addition, monthly monitoring of the statistics of each customer acquisition channel is necessary. Depending on the indicators, you can evaluate the effectiveness of a particular source of buyers and turn off those that bring losses.
A/B testing
This is one of the most popular ways to obtain an objective assessment of the effectiveness of marketing activities. Testing helps determine the most promising methods of promoting a product or service.
A/B testing
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By running several test ad campaigns, you can compare the results and make adjustments. For example, use other images, animation, play with colors and fonts, etc.
Constant monitoring of key queries
In order to make timely adjustments to the business process that reduce the cost of attracting customers, it is recommended to analyze the composition of keywords and phrases monthly. Using analytical tools, it is possible to determine the queries that bring the largest number of site users, and the most attractive phrases for potential buyers.
Use of relevant ads
If an advertisement contains information that does not correspond to the website content, visitors are highly likely not to place orders, which negatively affects the resource ranking and leads to an increase in the cost of CAC. In order to retain customers on the site and warm up interest in the offered products, you need to carefully monitor the relevance of advertising messages. For example, an advertisement mentions a 15% discount, but the website does not have any information on this matter, therefore, the buyer will be disappointed and is unlikely to visit the store again. To attract him again, you will need to spend much more effort without a guarantee of results.