On the importance of independence

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Recently, Alibaba’s direct sales have caused a lot of controversy in the industry. Let me share my thoughts based on my personal experience in my foreign trade career.

Let me first throw out the conclusion:


In fact, Alibaba's corporate culture has long told us that the only constant is change. So it's best for everyone to prepare for both situations. We can't rely too much on a single channel. In addition to the platform, online marketing also has an important channel, independent stations.


When I do things, I don’t like to worry about the parts that I can’t control. I focus on doing the parts that I can control to the best of my ability . This is the optimal solution and the probability of success is the highest.

Instead of complaining about the platform, it is better to think mexico b2b leads about how to do better. How to continuously improve the barriers of your company in marketing, sales and supply chain sectors, and make yourself irreplaceable in front of customers is the real thing.

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Let me share my personal experience of opening a foreign trade company:
Before I started Manmanlai, I ran a clothing trading company for 7 years. This company started from scratch, without relying on b2b platforms or going to exhibitions. It only relied on the independent station system as one channel, and still achieved an annual turnover of tens of millions.

When I started working in 2006, I was a big fan of e-commerce and would push companies to open Alibaba accounts. At that time, the operating rules of the platform were not that complicated and I could handle it. Later, when I started my own business in 2008, Alibaba's rules became more complicated and I had to refresh and upload products on the backend every day.

I am the kind of person who doesn't like to do mechanical and meaningless work. So I decisively transformed to do independent website + Google ads + Google active development, and in 2010 I started to do LinkedIn social media marketing. These channels brought me a lot of customers.