Let's look at some of the SEO optimization parameters implemented in the Yandex service and how they differ from similar ones in Google.
Creating a stub
A stub domain for a startup is created to reduce age factors for future promotion. The fact is that in the main search engines (Yandex and Google) it is more successful to work with older projects.
Important! The system calculates the age of a site from the moment it is recorded in the index, not from the date of creation.
Therefore, when promoting medium- and high-frequency queries in niches with high competition, you can make a stub at the first stage. And calmly develop the site. The time will be spent usefully.
This is especially relevant when laying out corporate websites and businesses focused on providing services. Marketplaces are less demanding because the lion's share of conversion queries are LF (low-frequency). In stores, a large assortment and competent marketing play a key role.
Collection of semantics
A guest who has visited any, even the most prestigious restaurant, is always offered a menu so that he can choose dishes to his taste. Even if the sign shows the specialization - Italian cuisine.
Collection of semantics for the company's website
Source: ya.ru
Websites are created on the self employed data package same principle. Skillful distribution of the semantic core and adaptation to key queries allow search robots to determine their relevance, which is of great importance not only for attracting traffic, but also affects the behavioral reactions of users.
When promoting a company's website, special attention should be paid to traffic conversion. The task is not solved by attracting it alone. If the page is optimized and there are transitions to it from search results, but the visitor does not receive the desired content, then there is a high probability of an increase in the bounce rate, which will entail a decrease in conversion.
The semantic core can be collected using the following services:
bukvarix.com.
lsigraph.com.
Key Collector.
rush-analytics.ru.
spywords.ru.
Each of these tools has its own specifics. Experiment and choose the one that best suits your needs.
If the semantic core is too large, it is difficult to process it manually. Using automatic clustering services will help. The essence of the process is to form separate groups that have similar meaning and context, based on a cumulative list of keys. It is for these groups that landing pages are created, the relevance of which should be maximum.
The following tools will help you solve the problem:
Rush Analytics
"Topvisor"
JustMagic
Megaindex
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
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