Importance of Instagram in Digital Campaign Strategy

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Gone are the days when social media was merely an entertainment platform. Today, there are few media outlets that can compete with Instagram as a marketing tool for digital campaigns. This is for several reasons:

Rise of video. While Instagram was originally built on photos, all the new video features and tools that allow for easy video content creation have significantly boosted video content production.
Stories are the main characters. Approximately 400 million accounts a day use stories to spread content: it is an attractive format that is highly consumed by users. In addition, it is an ideal place for brands to advertise, since the network has become a global platform with great reach.
Perfect for marketing and advertising. Instagram's targeting capabilities are very beneficial for getting ads to the right people at the right time. Among other advantages, it places promoted posts among organic ones, thus making the message more effective.
In recent years, audiovisual content has become the most popular format within content marketing. (HubSpot)



Instagram Story Ads: What is it?
Instagram Story Ads is the social network service that uzbekistan business email list allows you to publish ads within the stories that are located at the top of the news section.

The vertical format of stories allows companies, brands and businesses to share content that is then embedded among users' organic videos.

With Instagram Story Ads, you can segment your ads by different categories: traffic, conversions, reach, video views, or brand awareness.

This service also offers the possibility of carrying out detailed monitoring of your profile statistics and the performance of the ads published. Other metrics that can be monitored in the Ads Manager are impressions and reach results.

Of the 500 million accounts using Instagram Story Ads, one-third belong to businesses and one in five stories receives direct messages from users. (Instagram Business)