Upselling is a technique that involves encouraging the purchase of an additional product added to the original purchase . This technique is perfectly applicable as a customer retention marketing technique.
CMS (content management systems) have the ability to automatically implement upselling strategies. How and when do they do this? By detecting opportunities with customers, in the post-purchase stages, for example:
if you downloaded a specific material.
if you read a promotional email.
To boost upsell sales, as a general rule, you need to explain how palestine business email list an added purchase can enhance the user's benefits; that is, it is an added value associated with a conversion that enriches or enhances the initial purchase.
Think about your customers and try to offer new solutions . However, not all users are suitable for upselling: offer products based on the needs and demands of your customers and users.
Practices to increase customer retention
Conclusions
Applying customer retention marketing to your SaaS company allows you to increase the customer's life cycle in the relationship with the company. To do this, the link through solid and long-lasting relationships is essential.
Customer satisfaction is key here, and is generally built based on expectations and results. To achieve this, consider the following tips:
Listen to your customers' needs
Reward your most loyal customers
Promotes quality services with continuous improvements.
Add extra value to your proposals.
Lost customers can be converted into retained customers through the right strategies. The first key to this is to measure and then create brand experiences that foster loyalty and engagement.