Google has announced that it is close to launching a search service where the deeper meaning of the text, and not just what can be understood from the formality of the signs, is taken into consideration by the engine to provide the user with contextualized information.
"Competition in search is far from over and amazon data innovation and continued development are absolutely essential," Marissa Mayer, vice president of search and lab products, told the BBC , explaining that the company cannot rest on its laurels and lose its leadership.
The concept of a semantic web has been the Holy Grail of the Internet in recent years, challenging its most competent technicians to the arduous task of finding a way for machines to interpret what they read. At the beginning of the month, scientist Stephen Wolfram announced that he would be launching this month a platform capable of answering specific questions by selecting information from different sources, entitled Wolfram Alpha .
"I've said many times that search is still in its infancy. Our engineers are worrying about what's next in search and how to find it," Mayer told a correspondent for the British network in Silicon Valley.
For the search advertising business, this development implies changes in the way bids are structured per keyword and could determine a new paradigm or a new ruler of the third revolution on the Internet, Web 3.0.