3 Protecting our brand reputation

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Google Trends is a great tool for understanding industry trends and searches related to the products or services your company offers .

Google Alerts is useful for receiving notifications about mentions of your brand .

But also SEO tools , such as SeoZoom or Semrush, can help you understand keyword positioning and produce new interesting content for your target audience ( Branded Content Marketing ) by analyzing and spying on your competitors.

Another useful tool for monitoring jordan consumer mobile number list
brand reputation is Rankur , a platform that allows you to measure the sentiment analysis of comments and reviews on your brand, monitoring the trend of customer ratings and opinions.

The brand reputation protection phase is where the company must take the necessary measures to protect its online reputation .

Responding to negative reviews with professionalism and kindness is essential to manage critical situations and demonstrate to the public that the company is present and available to solve customer problems.

For example, in the case of untrue or abusive reviews, the company can request Trustpilot to delete the review if it is actually found to be false.

It is also important to manage any crises, providing assistance that meets customer needs and resolves problems efficiently .