Uber Rides can largely be attributed to a double referral

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In the early days of Uber, when the bonus was higher and the rides cheaper, this usually translated into a free ride for both people. While this is no longer the case, the dollar discount is still a great incentive.

Key takeaways: Be consistent and consider offering double referral bonuses.

3. Parade
The fun and inclusive brand Parade all b2c data included have owes part of its success to a popular referral program. Thanks to a double bonus and a generous investment in customers, Parade was able to grow its e-commerce brand fairly quickly:


When new customers make a purchase, they get an exclusive referral code that they can share with their friends. This code gives your referrals a 20% discount on their first order.

Plus, with this first referral, the person you refer will get $10 in store credit. The second friend you refer will get $25, and the third a whopping $45. For every friend you refer, you'll get $10.

Key takeaway: You can offer a multi-tiered referral program based on the number of people referred. This will further incentivize users to continue referring.

4. Tesla
Tesla is at the other end of the spectrum. However, the success of this luxury brand can be attributed in part to a strong referral program . In fact, the program has been reported to have earned Elon Musk a 40x higher return on investment (ROI) :

Tesla page.
This is because Tesla has a $0 marketing budget . To make up for it, the company has offered huge rewards to customers who buy electric cars.

Over the years, Tesla has offered a double referral bonus. This has consisted of 1,000 - 5,000 miles of free Supercharging.

Now, the company has ended its car rewards and launched a cash bonus for its roofs and solar panels. While not everyone has a model that can offer built-in rewards (like free Supercharging miles), there’s still a lot to learn from Tesla’s referral model.

Key takeaways: People love to talk, so you don't need a big marketing budget to launch a successful referral program.

5. Casper
To round out our list, let’s take a look at the up-and-coming mattress brand, Casper . This company made a splash by offering affordable deliveries of compact mattresses. When you open the product, it expands to its actual size:

Casper's Page.
However, this e-commerce brand might not be where it is today without its referral program. To attract customers, Casper offers a two-pronged, mixed program.

They offer the referrer a $75 Amazon gift card and the referred person a 10% discount on their first purchase. According to their case study, this referral program generates a return on investment seven times higher than their investment in traditional marketing.