Let's look at six key sources where you can find information for a case:
Archival materials. This refers to census data, results of other studies (similar, related), surveys, reviews, lists of objects under study.
Direct observation. This is the study of an object in its natural environment. One person or a group participates in this. For example, biologists, archaeologists, physicists, surveyors, etc.
Official documents. First of all, these are legislative acts, official letters, decrees, orders and administrative records. These materials are the basis of the research, especially when it comes to the humanities. Normative documentation defines the rules for regulating the object under consideration.
Interview. In the Western educational architect data package environment, it is considered a key method when writing case studies. This approach provides an opportunity to consider the opinions of specialists or experts in a particular field. The reader can read exploratory or open-ended questions that allow the respondent to express subjective points of view.
Participant research. The person acts as both a subject and an object. This means that the researcher actively participates in the experiment, being inside it. He studies the changes that occur as a result of his reactions and actions. This method allows the researcher to draw conclusions obtained “from the first person”.
Physical devices: These sources are tools, objects, and devices that serve as means for direct observation of the object of study.
After determining the methodology that corresponds to the specifics of the study, you can proceed to specific materials. In the case study method, it is customary to structure the material into two key parts: the history of the case and the resolution of the problem.
Case: VT-metall
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How to Write a Case Study for B2B: Step-by-Step Guide
It will take time to come up with a situation, it is painstaking step-by-step work. Let's look at how to write a case for the b2b sphere step by step.
Formulating goals
Preparing a case starts with a clear definition of your business goals. When choosing key performance indicators, it is recommended to consider the number of leads and increase in sales volume instead of assessing traffic and reach. For starters, you can use the standard ones: an average conversion of 5% for organic search, 3.6% for contextual advertising, and 1.9% for social networks. The final choice depends on the promotion strategy.
Determine the time, resources, and number of employees required to prepare the materials. Once the work is completed, you will be able to evaluate the effectiveness of this content. Plan a strategy for promoting the finished case. It is important that the developed plan is approved.
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Selecting a topic and format
The story should be engaging and relevant to potential clients. Avoid projects with specific problems that may not be understood by a wider audience. While business specifics, circumstances and solutions may change, the essence of the conflict should be recognizable.
Typical tasks:
reduction of expenses;
profitability;
increase in the number of leads;
increasing the level of profit;
entering a new market;
increasing the percentage of successful transactions;
increasing efficiency and maintaining environmental friendliness;
adaptation to current legislation.
It is important to choose the appropriate case format:
text;
presentation;
PDF file;
page on the website;
video;
infographics;
podcast.