Do not use subdomains for independent foreign trade sites

[monira#$1244]

Craig Emerson, who is engaged in related work, has also done special research and said:

I was able to go from somewhere outside the top 100 (I know I wasn't even in the top 200) to SERP 57 simply by changing my subdomain to a subdirectory. Everything else about my site remained the same.

Of course, subfolders (subdirectories) are not an absolute choice. For example, some large e-commerce websites cannot choose subfolders due to technical reasons.

However, for friends who are doing independent websites for foreign trade, the conclusion we have drawn from our personal experience of thousands of independent website projects is: foreign trade independent websites should not use subdomains!

We once had a project where the client insisted on choosing a denmark b2b leads subdomain because of the company's target market situation. However, the result was that with the same resources, the performance was really not as good as .www. Although the website problem was successfully solved later, the loss during this period was still a pity.

Another point is that if you choose a subfolder, you should pay attention to the keywords in the subfolder not being repeated with the Slug . Repeating keywords is unnecessary and affects the user experience.

5. Avoid using dates
This is very similar to the previous point about not using numbers. There are two reasons to avoid using dates:

One thing is that choosing a date is not good for updates. Google prefers fresh, continuously updated content. For example, if you updated an article in 2022: 10 Best Robot Mops of 2022, but you adjusted the content this year and even changed the title: 10 Best Robot Mops of 2023, but if you had already added the date to the URL and did not change it, it would easily confuse people, and fresh, continuously updated content is more favored by Google than old content. Besides, if you want to change it comprehensively, it will also make the URL of the entire website more confusing, and it will be troublesome to change it.