Step 3: Optimize video packaging (title and thumbnail)

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Regarding the title, Sunny recommends keeping democratic republic of the congo email list it under 60 characters to prevent it from being truncated in search results.

The title should clearly state who the video is for and what problem it solves. Use simple, direct language that your ideal audience can immediately understand and relate to. “If you can’t read the title and know exactly who the video is for and what situation that person is in, we need to work on that,” Sunny stressed.

youtube-enterprise search-video packaging
For thumbnails, the goal is to visually demonstrate the benefits or results of watching the video. Use large, easy-to-read text, but no more than four words. Keep the design simple to ensure it's easy to understand even when viewed in small images on mobile devices.

Sunny highly recommends using YouTube’s thumbnail A/B testing feature. This feature allows you to upload three different thumbnails for each video and see which one performs best. She recommends keeping these options as separate as possible to get precise results on which style will resonate best with your audience.

Step 4: Write the introduction using the HOT Script formula
When building video content, Sunny recommends using the HOT formula for introductions: Hook, Outcome, Testimonial.

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