What is a content summary?

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A content brief is essentially a roadmap for writers, packed with guidelines and key information for creating targeted written content, such as blog articles, white papers, or social media posts.

The goal? To summarize the essential elements that writers need., ensuring that each piece serves to deliver on your overall content marketing strategy.

This is what you typically find in a well-crafted content summary:

Target Audience : Include demographics, interests, and pain points to help writers understand belgium whatsapp number data who they're targeting. But surprisingly, not everyone does this!
Note : According to SEMrush, while 67.45% of marketers include a topic and 64.71% add keywords, only half (50.29%) include information about the target audience and only 49.71% specify content objectives.

Primary and secondary keywords : These guide writers on which keywords to focus on, sometimes even suggesting keyword placement and frequency to optimize SEO
Proper article structure : Recommendations on organizing introductions, titles, and subtitles to satisfy both user and search intent
Search results analysis : Information about the top-ranking pages for your keyword, helping writers identify content gaps and add value
Meta Tag Suggestions : Draft title tags and meta descriptions, which give search engines a quick idea of ​​the content of the page and increase the click-through rate on search engine results pages (SERPs)
To make it clearer, let's look at some examples.

But first, let's clarify something that confuses many content professionals: the difference between content briefs and creative briefs.

**Also read 10 Free Social Media Content Calendar Templates

Are content briefs the same as creative briefs?
No Content briefs and creative briefs may sound similar, but they have different roles.

Content briefs guide the creation of written content, such as blog posts, video scripts, and social media posts. Creative briefs, on the other hand, focus on visual products such as videos, landing pages, covers, and infographics.

Although they may seem like two sides of the same coin, content briefs and creative briefs have different objectives.