Learn about the different types of backlinks that exist

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Are you looking to optimize your content through external links? Learn about the types of backlinks you can use to improve your organic positioning.

Backlinks (also known as inbound links) are links that point to your website from another domain and can be key to your SEO strategy. For this reason, it is essential to know what types exist and thus identify those that will best help you in the positioning of your page.

Find out below what types of backlinks there are and how they can affect your search engine rankings.

Nofollow Links
In 2005, Google introduced nofollow links as a way to help combat comment spam . The main feature doctors email list of these backlinks is that they do not influence SERP (search engine results page) rankings , but they do not harm your site either.

You can recognize this type of link by its rel=”nofollow” attribute in your site’s HTML code. Just right-click on the link you want to check and choose “Inspect Element” from the browser menu.

DoFollow Links
Getting DoFollow backlinks is usually on the priority list of any SEO strategy. The reason is that these types of links transfer “ link juice ”, that is, they help with your site’s SEO and can increase PageRank.

DoFollow links are recognized by the rel=”dofollow” attribute.

Sponsored or paid links
If you receive money or any other type of compensation in exchange for links from websites, Google considers this a paid link.

It should be noted that buying and selling links with the aim of manipulating PageRank is a violation of Google's guidelines , therefore, it is recommended to add the rel=”sponsored” attribute to this type of links to inform Google that it is sponsored content.