At this stage, the contextual advertising specialist starts creating a detailed project. The director develops a strategy, generates ideas and defines a potential audience. Before starting its implementation, the specialist adjusts the plan according to the allocated budget and agrees it with the client.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing azerbaijan phone data the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
Advertising Channels Efficiency Calculator: Optimize Your Budget and Increase ROI by 70%
A Killer Commercial Proposal Template That Increases Conversion to Deals by 60%
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153274
Creation of a semantic core (SC) and exclusive words
The director forms the SY — a list of key queries that users enter into the search engine to find the necessary goods or services. At the same time, he identifies negative words — those for which advertising should not be displayed. The effectiveness of this stage directly affects the traffic of the web site, the client's costs and the coverage of the target group.
When developing a semantic core, it is important for a specialist to find the optimal ratio between high- and low-frequency queries. This is necessary to reduce the cost per click and attract more users to the site. To achieve this goal, Yandex.Wordstat, various parsers and software for working with tables - Excel or Google Sheets are used.
Creating and uploading advertising campaigns
The task of the director is their development, testing and adjustment. The initial stage of creating a campaign includes the design of ad layouts. This process includes the development of attractive headlines, writing different versions of texts, selecting high-quality quick links. All this information is based on data from the site or on the client's information.
After preparing the materials, the director uploads them to the PR account on Yandex.Direct.
Creating and uploading advertising campaigns
Source: shutterstock.com
Next comes the testing stage: the specialist tracks which ads give the best results and attract more customers. He also analyzes which keywords bring the target audience to the site and which are ineffective. An experienced direct marketing specialist usually starts with creating a test advertising campaign.
This approach allows you to determine how to attract the largest number of clients with minimal costs and at a low cost, and to identify effective keyw