Instead of using a horizontal design layout, create emails with a vertical layout to make them mobile-friendly.
Use appropriately sized images for optimal rendering and to ensure your emails load quickly
Place the CTA (call to action) button in a prominent location and clearly label it
Be concise – too many words can be overwhelming
Use spaces, images, or dividers to separate content to avoid your emails looking cluttered
Make your email mobile-friendly (most email providers do this by default)
Remember, brevity is your friend. If you have a lot to say, use your email as a preview and entice readers to click through to learn more.
Animation can make a difference
Animation can be very effective when used correctly. It draws the reader’s eye and can convey a lot of information quickly. We like to use it subtly — more as a gentle lead-in to a CTA or intended action, rather than loud and bold.
When using animation, avoid using it simply to catch the azerbaijan whatsapp data reader’s eye. As with images, it’s important that the animation fits within the context of the overall message.
This could be a lifelong debate, but one thing is for sure: GIFs are an effective way to grab your readers’ attention. They were first used in emails in 2007 and have increased conversions by 49%. Since our attention span is limited, GIFs can get your message across in less than 10 seconds. But there’s a catch, don’t overdo it. Too many moving parts in an email can also confuse readers and distract them from reading.
Pro Tip – Holidays mean flash sales, limited-time offers, and discounts! So why not use a countdown timer GIF in your promotional emails? Not only does it visually appeal to your readers, it also helps create the Fear of Missing Out (FOMO) effect!
Personalization
One of the easiest ways to grab a reader’s attention is to personalize elements of your email. Most email service providers offer a variety of ways to help. This includes making sure the greeting in your email includes the recipient’s name, using dynamic content to introduce product recommendations, and content specific to the city where the recipient lives.
Some personalization statistics to consider:
Marketers report a significant 760% increase in email revenue by adopting personalized and segmented campaigns
Emails with personalized subject lines are 50% more likely to be opened