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Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
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7 Tips for Writing a Call to Action
How to write good calls to action:
Use action words
The best way to create a sense of urgency and motivate people to take action is to use verbal cues. Words such as: buy, add to cart, order, try, start, register, subscribe, download, learn more, scroll up, continue, and see more can be used.
It is important to maintain a balance. Remember not to be pushy or too aggressive in your sales pitch. If you use this technique too often, it will lose its effectiveness.
Write in the first person
This approach is especially relevant for newsletters and long texts. A letter written in the first person can attract readers' attention and encourage them to respond.
Keep it short and simple
Short and concise phrases are easier to remember and attract attention faster.
Focus on your audience's needs
To understand the values and problems of customers, it is important to conduct a marketing analysis and assess the market situation. Based on the data obtained, develop several calls to action and test them.
Create a sense of urge