Analysis Conversion of Poiscaille by Quentin Sureau

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mdsojolh444
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Joined: Tue Jan 07, 2025 5:29 am

Analysis Conversion of Poiscaille by Quentin Sureau

Post by mdsojolh444 »

Home Page

Goal > Direct users to the order.

The header lacks a main CTA. The "order" button should be more prominent, for example by putting it in place of the logo. More generally, the logo should be more secondary.

Menu

It does not highlight the action of "commanding", it would be necessary to prioritize the elements that compose it more.

Ex: Logbook is not a priority item (only a few items).

Order Page

Objectives > Explain the concept and direct the user towards choosing a locker.

The first instinct is to try to find out which fish and how many fish there are in each trap.

It is explained but it took me a while to see it. "It is composed chinese overseas british database according to the catches of our fishermen, the storms and the movements of the fish.

Each locker comes with our favorite recipe, as simple as possible.

It should be put much more prominently, because it is the key element of how your platform works.

Giving an example of the composition of the last sea trap would help to reassure.

The lack of data on the quantity of fish received is really problematic. Without any notion of quantity (in kilos, number of fish, people, meals, etc.) that it is possible to make with a basket, I have no idea of ​​the quality/price ratio and therefore of your positioning.

Also, one of my "anxieties" as a Parisian is to make sure that the fish does not take a week to arrive. Giving the average delivery time between ordering and receipt is essential.

More generally, this is where we need to emphasize the presence of reassurance elements (particularly customer testimonials).

The notion of allergy is surprising. If I am allergic, I can choose not to receive oysters, but conversely, it is impossible for me to order a box composed exclusively of shellfish? I think that if logistically you are able to do it, offer a minimum of

Giving the user choice can improve your conversion rate.

All of these elements are described on the concept page, but I think they need to be re-explained clearly at this stage of the conversion funnel. (edited)

Locker page

Goal > Frictionlessly take the user to the order confirmation page

I would have reversed the map and the calendar.

The time at which the locker can be collected depends on the location, and the date is chosen based on this.

This whole page seems generally OK to me.

Your Order Page

Objective > Order summary, rather nice, we would like to be able to edit the content, switch to a subscription, etc.

SEO analysis of Poiscaille by Grégoire Vigneron
Great idea on a niche product/concept.
So probably little/no targeted search keywords.
Organic traffic will come from branding, virality and communication.
Despite everything, here are 4 simple suggestions to implement:

Indexing

Having a robots.txt file…
Duplication of title and meta description tags

Are the same on all pages.
For example for /pecheurs.html
Title “Discover the fishermen of the Poiscaille network”
Meta description “The fishermen of the Poiscaille network share our vision of sustainability: dormant fishing techniques, promotion of all species, practices limiting discards.”
Recipes

Make 1 real page per recipe (and not popins)
Have a little navigation in recipes (not javascript dropdowns)
Add regularly
Logbook

To be reworked technically (the links do not work well)
Maybe go for a minimalist blog structure
It is a good support for both brand development and SEO authority.
Conclusion

You can improve everything you want, but it's authentic.

I'm a fan: if you open a "fish bar" I'm in!
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