micro-influencers to extend the campaign’s reach

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Keep marketing’s long standing Rule of Seven in mind: “You need to hit someone seven times before they’re interested in your product,” McKeown said. “You need to hit someone seven times before they’re interested in your product." So Macha recommends balancing campaigns with one “top-tier” person and several smaller influencers. On one campaign with a $20,000 overall budget, Macha said her team spent $10,000 on one influencer, and spread the rest across three .


A “one-and-done approach” won’t get you conversions, because it lithuania number screening lacks follow-through, she said. Treating the relationship as a transaction, not a partnership. One issue companies often run into has nothing to do with rules or KPIs: When you make your influencer-brand relationship transactional, you’ll get less authentic work from them. Hiring an influencer should start with the intention of creating a lasting partnership. “A good partnership is 360 [degrees],” McKeown said. In other words, it should be a partnership that’s both online and offline. “A good partnership is 360 [degrees]." Think Megan Thee Stallion’s 2021 partnership with Popeye’s. As part of the deal, Meg got her own Popeye’s franchises.