downsides include: High initial

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Key ABM benefits include: Better alignment between sales and marketing Improved customer relationships Potential for land and expand motions due to stronger relationships More consistent customer journey Higher revenue ‍ However, ABM isn't for everyone. It works best for companies selling high-value, complex products or services, especially when multiple stakeholders



are involved. Possible ABM time and resource investment A different cadence kazakhstan number screening and focus than “traditional” marketing that may require hiring or reskilling Potential neglect of smaller, consistent revenue-generating accounts Necessity for high level of collaboration between sales, marketing, and customer success ‍ "ABM is most effective for companies dealing with high-value products or services and long sales cycles." Now that we’ve tackled ABM from a high level, let’s look into the roles and skill sets you need to account for to begin standing up your own campaigns. Read more: 4 generative AI workflows for B2B account-based marketing ABM Jobs: Essential Roles For Account-Based Marketing When building a successful ABM team, it's vital to understand the roles involved and the specific skills required for each role. Here, we break down the essential jobs and their responsibilities in an ABM setting: Account-Based Marketing Manager Responsibilities: The ABM Manager owns the overall success of ABM campaigns.