Chinese Men’s Fashion Trends Brand need to Look out for

[Jahangir655]

One development in China is the current dissatisfaction with gender tropes. Surveys revealed that men experience pressure in looking and acting a certain way, especially at work. It has led them to find alternatives of expression, and one of these happens to be men’s fashion in China.

Fluidity: As Korean and Western trends become more popular, Chinese men desire more fluid concepts. Even companies are becoming aware of this and have been using celebrities to send this message of understanding. The public has seen names such as Cai Xukun and Zhou Zhennan wearing unusual clothes that sparked debates on social media.

Streetwear: Streetwear is also a popular style in the country. It has received the highest growth, with many wanting urban details with their clothing. The spread of K-pop and rap shows have also added fuel to the fire. Streetwear is growing three times faster than other types of men’s fashion.
Guochao :Another adaptation that’s becoming popular is the mix between contemporary and traditional. People are now embracing the mixing of cultural wear and modern clothing. Many Chinese brands have begun to adapt, and the movement is collectively called Guochao (National Trend).

However, using Guochao may not be so easy for Western brands. Foreign denmark telegram number representation of cultural aspects often leaves a negative impression on the public. If misinterpreted, it could lead to a dip in sales and even boycotts. It’s a risk and one that could yield great rewards with proper execution. Dior managed to do so in 2021, experiencing some of its highest sales during its Fall 2021 collection, which featured Guochao designs.

Nostalgia: The current generation has attachments to things of the past. It provides them a sense of relief as it connects to a happier and free time of their lives. Fashion brands are leveraging this idea into some of the new releases.
Brand Collaboration: One of the ways they’re doing that is integrating popular franchises with their wear. While themed apparel has always been a thing in the West, China is now following suit. Brands like Uniqlo released collections that feature beloved characters like Nintendo’s Mario.