This is what we also call win-win in Marketing. is that the user is at the perfect moment (ready to buy) to offer these complementary services and as the owner of an e-commerce you must take advantage of this great moment. Furthermore, it is recommended that the products and/or services offered through cross-selling always have a lower price than the main product so that the user perceives it as a complement to what they want to buy and increases the value of the overall purchase . Examples of cross-selling When you go to order your favorite pizza and a pop-up pops up offering you side dishes to go with it: chips, ice cream, drinks, etc.
When buying a printer, before finalizing the philippines whatsapp phone number purchase or on the printers' website, they offer you the perfect ink cartridges. You're in your favorite online clothing store, looking at a pair of pants that you love and intend to buy. Below or to the side, you'll see all the accessories that go with the pants: shirt, shoes, bag, etc. WHAT IS UP-SELLING? The goal of upselling is to “improve” the service or product offered to the user of an e-commerce site . They offer an “upgrade” or a premium version of the product that the user has in mind and, therefore, the price will always be higher (unlike in the case of cross-selling).
As with cross-selling, this term is perfectly understood when we use the example of airline tickets . Here we go! When a user wants to buy a plane ticket from Barcelona to New York for “only €399” and clicks to pay, screens and screens appear offering an “ upgrade ” to the ticket they want to buy (and be careful! that always has a price). In this type of up-selling, what is offered is: choosing the seat you want, boarding before everyone else, snacks and drinks included with the purchase of the ticket, being able to take your carry-on bag into the cabin, etc. But always, always paying an additional amount because it improves or makes the ticket that the user is going to buy premium.