By tracking users' on-site behavior, you can reach

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A/B testing CTAs can also improve ad conversion rates by finding the messages that resonate most with users. But the real key to getting better leads through paid ads is by following users through the funnel. Most users aren't going to click an ad and immediately make a purchase. They might read a blog post, follow you on social media, maybe come back to your site and check out your pricing page.


With Leadfeeder, you can track users each time they come back tocosta rica email list your site, then reach out when they express a clear intent to buy. According to research by Gartner, B2B buyers spend 45% of their time in the buyer's funnel researching independently and just 17% of their time meeting with potential suppliers. This means by the time you speak to most leads, they've already performed most of their research.


out when they are ready to buy, and your sales team spends less time on leads that won't convert. Cold outreach Cold emails and cold calls are a mainstay of sales — but should they be? With an average conversion rate of around 3%, cold calling is one of the least effective sales methods. So why do we keep doing it? Because when you don't have hot leads, cold leads are better than no leads at all.