There’s a reason “no purchase necessary”

[badsha00313]

Even if you’re completely in the dark about laws regarding giveaways, these three words - no purchase necessary - are surely very familiar to you. You’ve heard them a million times, usually at the end of a booming television or radio ad, announcing your chance of winning fabulous prizes.

If you’re new to running giveaways for your business, you may have never given the phrase “no purchase necessary” much thought until now. After all, asking for a payment or purchase to enter your giveaway is tempting, especially if you’re ponying up a really juicy prize. But whether you’re giving away a t-shirt or a new Range Rover, there’s a reason “no purchase phone number lead necessary” is attached to every sweepstakes - it’s the law.

is attached to every sweepstakes - it’s the law.

Before we get into talking more about legal things, here’s a small disclaimer: I’m not a lawyer. But with nine years of experience helping others to build and execute successful giveaways, and with the help of a few legal resources, I’ll show you how to navigate the No Purchase Necessary law so you know how it applies to you and how you can keep your business safely in compliance.