Build the Foundation : Ideal Customer Profile ( ICP )

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we make any calls or send any emails , we conduct a deep collaborative exploration with you to define your Ideal Customer Profile (ICP ) . This is much more than a simple industry checklist . We work to understand the specific DNA of your best customers :

Firmographics : What is the sweet spot in terms of company size , annual revenue, and number of employees ? Which industries or sub- industries are most in need of your solutions ?

Geography: Are you having the most success or a strategic focus in a specific region, state, or city ?
Technology Map : What technologies do your best customers currently use ? Are there complementary or competing platforms that would indicate they would be a good fit ?

Pain points and triggers : What specific business challenges , frustrations, or goals armenia mobile database drive a company to seek a solution like yours? Are there market trends , regulatory changes , or growth phases that create opportunities ?

This carefully crafted ICP acts like our North Star, guiding each subsequent step in the data acquisition and positioning process .

2. Data collection and list building: precision over quantity

With your ICP , we began building a highly accurate database of potential customers . We don’t advocate casting a wide net and being indiscriminate. Instead, we use a multi-pronged approach to obtain the highest quality data :

Premium Data Providers: We work with several top B2B data providers, giving us access to millions of company and contact records . We cross-reference data from multiple sources to ensure accuracy .
Proprietary Database : Over the years of operation , we have developed our own extensive and proprietary business contact database containing historical engagement data that helps us identify responsive individuals and companies.