which makes them worth testing

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For starters, Google cracked down on pop-ups that interrupt the user experience. Also, marketers realized using pop-up triggers is far more effective than showing every visitor the same pop-up at the same time. At Leadfeeder, one of our favorite triggers is exit intent. We've had a lot of success converting visitors to leads using this strategy. Note: Leadfeeder identifies B2B site visitors even if they don't fill out a form.


Sign up for a free trial and see who is creeping on your website. What is an exit-intent pop-up? Exit-intent pop-ups are triggered overlays that display when users move to leave a website. united kingdom email list In most cases, they're triggered by the user moving their mouse to the URL bar or the exit button of their browser. Their goal is to give users a reason to stay on your site or prompt them to share contact info so you can connect with them later.


And, according to Wisepops, exit-intent pop-ups convert 5 percent better than traditional pop-ups, which makes them worth testing. Do exit-intent pop-ups work for B2B marketing? Absolutely. While there are tons of strategies for using them in B2C (abandoned cart recovery or promoting sales, for example), they can be incredibly effective in B2B marketing as well. Here's why — the B2B sales process keeps getting longer, making it challenging to stay connected to prospects and push them through the funnel.