Checklist Checklists consolidate a lot of information into one easy-to-digest document. They're also easy to create, making them an ideal choice for top-of-the-funnel topics. For example, Hubspot created this project checklist in both PDF and Excel formats: HubSpot lead magnet checklist Notice that Hubspot doesn't just ask for an email address; they also ask for a phone number, company name, and website. This information helps the company begin to qualify leads from the first interaction.
Reports Reports are particularly effective lead magnets for B2B because they are unique and can be tailored to appeal to your ideal customers. Content Marketing Institute creates regular reports about the state of ukraine email list the industry, like this one: Report from the Content Marketing Institute In addition to sharing trends that impact their industry, reports also generate tons of backlinks, which are good for SEO. How to create lead magnets that convert When done right, lead magnets provide a constant source of high-quality leads for sales and marketing.
Get it wrong, however, and you'll waste a ton of resources and come up empty-handed. Here are a few strategies to create highly-effective lead magnets. Create truly valuable content Lead magnets are a powerful way to build a relationship with your audience and fill your sales pipeline. But, the content must be useful. You can't slap together a spreadsheet or combine random blog posts and expect it to convert.