Focus on customer journey: Map out the buyer’s journey to understand how prospects move from awareness to consideration and ultimately to decision-making. Create tailored touchpoints that address their needs at each stage, integrating demand and lead generation efforts to guide prospects through the funnel. Use retargeting strategies: Implement retargeting ads to re-engage users who have shown interest in your demand-generation content. This keeps your brand top-of-mind and encourages them to explore your gated lead generation resources, moving them further along the sales funnel.
Imbalanced lead gen vs. demand gen leads to: Unhappy customers Elevated customer acquisition costs Misaligned objectives for marketing and sales teams Decreased team productivity What should be your marketing priority? Demand generation or lead generation? Your marketing priority should focus on demand generation first, as it establishes awareness uruguay email list and interest in your brand, creating a foundation for long-term engagement. Once you’ve generated demand and built a relationship with your audience, lead generation can take the forefront to convert that interest into qualified leads.
Balancing both strategies is essential, but starting with demand generation ensures that your lead generation efforts are more effective and targeted. Assess your audience's awareness level To decide whether to prioritize lead generation or demand generation, it’s essential to evaluate where your audience stands on the awareness spectrum. You can achieve this by asking key questions, such as: Are your target buyers aware of a potential business problem? Do they recognize possible solutions to that problem? Are they informed about how your product specifically addresses these issues?