You won’t know what’s working unless you measure it. Most WhatsApp business tools now offer basic analytics. With the API, you can get advanced tracking.
Key Metrics to Track:
Message open and read rates
Response rate per message type
Number of inquiries per broadcast
Link click-throughs (use Bitly or UTM links)
Conversion to appointments or sales
Use this data to fine-tune your messaging. A/B india whatsapp mobile phone number list test different CTAs, listing formats, or message timing to see what performs best.
Bonus: Combine WhatsApp with Other Platforms
WhatsApp should be part of your omni-channel marketing strategy, not a standalone channel.
Combine With:
Facebook/Instagram Ads with “Message on WhatsApp” CTAs
Email newsletters promoting your WhatsApp property list
SMS for offline contacts to join your WhatsApp list
CRM systems like HubSpot or Zoho to centralize lead info
This cross-channel integration helps nurture leads more effectively and boosts your overall ROI.
Step 5: Track Performance and Optimize
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