The 6 HTML tags to scrutinize carefully in SEO

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Over-optimized content, artificial links, keyword stuffing... unusual SEO situations were once aggressive in an attempt to achieve good rankings. But these often-frowned-upon SEO techniques have quickly evolved, allowing SEOs to focus on quality-focused practices. Among the elements to monitor and optimize to boost your SEO are these HTML tags...

Did you say "HTML tag"?
HTML tags, better known as "tags," are elements that structure online content. They help optimize the user's reading experience and provide complete and accurate information to search engines.


Written and used correctly, they will make your site's content structured and understandable by Google's algorithm. Therefore, an easy-to-understand site will have a positive impact on its SEO and will rank higher in SERPs.

Any good SEO should therefore pay particular attention to them, so that Internet users and bots can understand them, as clearly explained in this training module "The Fundamentals of Natural SEO." Experts count many types of HTML tags, but these 6 elements are particularly important.

How to write an SEO-optimized title tag?
HTML tags to watch out for in SEO
Title Tag
As the name suggests, this is the title given to a page on your website. It is the most important HTML tag for SEO because it helps search engines understand the topic of each piece of content.

This is THE main tag to optimize if you're aiming for the top positions on Google! It uses the text contained in the Title tag to display your site's pages or articles in its search results.

For a good Title tag , it must:

Contain the main keyword;
Make users want to read and attract vietnam mobile database to improve your click-through rate (CTR) in SERPs;
Count between 7 and 10 descriptive words;
To be unique.
Note that this tag is not displayed directly on your webpage, but it can be visible from the page's HTML code. CMSs like WordPress, however, allow you to edit the content of the title tag without coding.

Meta tag
Metatags, or meta tags, are primarily used by search engines and contain information about the elements present on a web page (text, images, videos, etc.). They help describe the content of your page and what users will find there. Internet users also see them appear on Google and on your website.

Meta has several attributes, including: Viewport, Description, Robots, and Open Graph Social Media. They are placed in the header of a web page's HTML code.

Meta Viewport
This tag is responsible for making your website responsive across devices with varying screen sizes (mobile, tablet, desktop). Meta Viewport adapts your website's interface to each screen size, based on the values ​​entered in this tag.

It is a crucial component of a website given the importance of mobile ergonomics, which is currently one of the quality criteria required by Google.

So make sure it's functional. On WordPress, there are premium themes that can help you manage this tag.

Meta Description
From a user perspective, it's the black text that appears below the title tag in search results. Its purpose is to describe the content of your web page by providing context. Essentially, it's the page's intro, a very short and engaging summary.

In case your page doesn't have one, the search engine will improvise a page from the content of your site.

While a meta description isn't used by Google bots for your SEO, it does play a vital role: making users want to click on your page.

To be effective, the meta description must:

Be unique and attractive;
Include your main keyword, all in one readable sentence;
Be between 150 and 160 characters.
Meta Robots
The meta robots tag determines how search engines crawl and index a site's pages.

However, some search engines do not respect the instructions contained in the meta robots tag. Google, Yahoo, and Bing are very sensitive to this and take meta robots into account.

Meta robots is a variation of the Meta tag. The value of this property determines how search engines interact with your website, such as follow, nofollow, noimageindex, noindex, noarchive, and unavailable_after.