Growth in the share of online purchases

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Mega-trend 2. Increased external migration and shifts in population structure . The pandemic has exacerbated the intentions of some Kazakhstanis to leave the country, and the flow of external migration has actually increased. In the 2030 perspective, Kazakhstan will be a more mono-ethnic, more Kazakh-speaking, more Turkic-oriented, more Muslim country.

Mega-trend 3. Increased differentiation between regions. Shymkent, Atyrau, Almaty, Nur-Sultan and other cities and regions are all different worlds, with their own values, mentality, culture, behavior patterns, including consumption. The pandemic is also a catalyst for this process.

Megatrend 4. Generation of social bubbles. The pandemic peru cell phone number list and its associated restrictions, on the one hand, and the intensification of virtual life, on the other, have activated the generation of social bubbles. Fragmentation has increased. The isolation of people and social groups has become more noticeable, bubbles are pupating and hardening. Human communication is weakening.

34 Consumer Trends

Using various sources and research results, we have formulated 34 current consumer trends. Using an expert survey (the experts included marketing directors, marketing consultants, and marketing researchers), we ranked these trends by their importance and longevity. We derived an index of the influence of these trends for Kazakhstan. And then we will tell you about these trends in descending order of their importance and longevity.

Top 10 consumer trends. The most significant and long-term.

The growth of uncertainty is accompanied by an explosive increase in online life in all its manifestations. People are losing confidence, complaining of burnout. The need for emotional support and peace is growing.


2. The growth of mobile shopping (via smartphones)

3. Growth of online activity in all areas (education, entertainment, etc.)

4. Growing role of marketplaces, platforms and applications