[B2B] How to quickly increase your leads with inbound marketing?

[shukla7789]

Today, most companies with a corporate clientele have the opportunity to quickly increase the number of leads thanks to a simple and effective methodology: Inbound Marketing . The problem is that B2B companies are no longer thinking in the "right direction." Companies should no longer ask themselves the question: "How can I find more prospects on the Internet?", but rather "How can I generate prospects through the web?". Over the past 15 years, we have moved from interruption marketing (Outbound) to permission marketing (Inbound).

Outbound Marketing: Interruption Marketing
Outbound marketing is an approach that can be compared to dynamite fishing. The idea is simple: the company buys relatively untargeted advertising space (TV ads, direct mail lists). It heavily pakistan mobile database this target audience with advertising messages and then hopes to reach a few prospects in the crowd. Even today, how many times a week do you receive promotional mailings, unsolicited flyers that you send straight to the trash?

Quick live test! Give me the name of at least one brand you saw on TV yesterday while watching your 8:45 pm movie? In most cases, you don't remember it. Why? Simply because your brain "Zapped" it! The reasons for this "Zapping": this advertising message didn't concern you (you are not the target), you were not looking for this type of information at this precise moment of your day.

From this observation a new approach has developed: Inbound Marketing .

Inbound Marketing: Permission Marketing
With Inbound Marketing, the communication between the target and the brand is completely reversed. It is no longer the company that will seek to reach its target with "promotional" content , BUT it is the target that is looking for "informational" content . This new approach therefore consists of letting your target ask you for the information that interests them at the time they deem appropriate.

Inbound marketing aims to create quality, informative content that naturally attracts your target audience to your business, products, or services. By tailoring the content you publish to your customers' interests , you naturally increase your inbound traffic (SEO, blog, link building, etc.) and are able to convert your contacts into leads, close a sale, and satisfy your customers over time.