EMMS 2022: Data leads the way

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Data science seems to be one of the fields that has grown the most in recent years, and one of its most notable qualities is that it can be applied to various fields of study. Among them, marketing has benefited greatly from its capabilities and endless possibilities.

In this way, being able to manage and monitor large volumes of data is one of the most valued skills in Advertising and Marketing professionals, as it allows them to establish reliable bases for identifying behavioral patterns and consumer trends and predicting behaviors .

The 15th edition of EMMS , the most pakistan mobile database free and fully online Digital Marketing event in the Spanish-speaking world, will feature this as one of its main topics, showcasing upcoming trends in the field and training new professionals.

What are the conferences you can't miss if you are interested in this topic?

EMMS agenda day 1

The most anticipated talk on this topic will be given by an expert in the field: Pablo Guzzi. UALÁ 's Chief Data & Analytics Officer will explain the keys to adopting a data-driven mindset and detail how this business perspective can pave the way for sustainable growth.

For its part, IMS by Aleph will present a report on media consumption habits and the most relevant insights on trends such as cryptocurrencies, the metaverse, and online commerce that can be applied to any business, based on the results observed in the Latin American market.

Eliana Iturría , Research & Insights Sr. Manager of the company, will discuss the most surprising results of “ Media Essentials 2022 ” regarding media consumption and marketing trends during this period.

Similarly, representatives from Google and Amazon Web Services will detail how, with machine learning from the processing of vast data sets, Artificial Intelligence can be applied in Marketing actions .