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As you are working on building your own email marketing campaign, keep the following tips in mind:


Craft eye-catching email subject lines.

Intentionally structure your message.

Keep your design simple.

Only email people who opted into your list.

Strategically time your emails.

Monitor progress and run tests.


Explore each tip in greater detail below.

1. Craft eye-catching email subject lines.
A subject line catches the reader’s attention and prompts kazakhstan cell phone number list them to open the message, while the content of the message elaborates on your value proposition and urges readers to act.


The high volume of daily emails means that competition is strong in recipients’ inboxes, so a stellar subject line can help you stand out from the crowd. This reality is underscored by the fact that the average open rate for branded emails across all industries is 35.63 percent [9].


Standout subject lines are intriguing and relevant to recipients. Some ways to improve your subject lines include the following: