Access to actionable business information for better tracking of sales and opportunities

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ERP and CRM: the advantages of each tool
Adopting customer relationship management (CRM) software, ERP software, or ERP software always offers a number of undeniable benefits for your business. For example, ERP and CRM will improve collaboration between all stakeholders, as well as optimize efficiency and the ability to make better decisions based on reliable data.

However, let's look at the specific benefits of ERP and CRM.

Benefits of a CRM Advantages of an ERP or PGI
Improved customer relations and better customer service A single source of financial and operational data
Access to actionable business insights Improved financial decisions
Better tracking of sales and opportunities Risk reduction
Increased efficiency and productivity of sales processes Optimization of business processes
Benefits of a CRM
1. Improved customer relations
The goal of CRM software is to provide more portugal phone number lead information and insights about your customers to naturally improve customer satisfaction and overall customer relations. A good CRM provides a robust database containing all customer information, including their contact history, all purchases, and all interactions. This allows salespeople to easily access all this information to build strong relationships with their customers.

Additionally, salespeople can better manage their relationships with existing customers, as well as create new relationships with potential customers. This creates a virtuous cycle of contract renewal with increased customer engagement and improved customer retention .

2. Better customer service
Anyone working in a customer-facing department knows that good customer service always means higher customer satisfaction. A fully satisfied customer generates 14 times more revenue than a somewhat dissatisfied customer. A good customer relationship management (CRM) system will therefore track customer service interactions to instantly display all pending customer requests, for example. This way, customer interactions are optimized and no contact falls through the cracks. In addition, customer interaction history can identify intervention patterns such as bottlenecks. This information can then be used to improve customer service, resulting in an ever-higher level of customer service quality and a more personalized customer experience.

The best customer relationship management (CRM) software offers powerful analytics tools that allow you to gain valuable insights from your customer data and performance metrics. Sales and customer service teams can use this insight to improve their processes, reduce customer attrition, and develop the best possible CRM strategy .